Varoom is a popular Illustration magazine based in the UK. I felt their ‘illustrated lettering edition’ could use a little re-design so i went to work. The new design sports a “spine sleeve”, which contains promotional bookmarks featuring illustrators from within the book. — More shots after the break!

The Original Design

A lot of people ask me what I didn’t like about the original design. I can’t really give a straight answer to that. It is a cool look, it’s liquidy and dynamic and eye-catching! However the weird old-mayonaise colour kind of turns me off immediately. Also the illustrative text which reads “this is illustration” is almost too obvious to be inspiring. No one can read it (I asked around) — this turns people away! I like to be compelled by typography, personally, but to be baffled by it is another thing all-together!

This was what I chose to re-design

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Full 12-Page magazine! Check out the full spreads and articles after the break!

Synthetik is an electronic music magazine to which I am the editor, designer, photographer, and co-ordinator. I laid out every page, designed every ad, and edited every article (written by close friends of mine).

I put a lot of heart into this, this is the prize of my portfolio!

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23,000 Images at your fingertips

An excellent way to convey “23,000 Images at your fingertips” This magazine ad was to be targeted to creative professionals to promote a stock imagery and photography company. I felt the Pantone swatch book represented a standard, well respected brand, and that Photodisc could go far positioning themselves parallel. I also designed two promotional CD jewel cases to be distributed to subscribers! Freebies!